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eer giant Carlsberg is set to conduct its biggest test yet in an attempt to roll out its beer bottle across Europe.

The group’s eight thousand new bottles – all fully recyclable – will be sampled by customers in eight markets across the continent including the UK, Poland and France.

The bottle is made of a fiber shell made of wood and has a lining made of a plant-based polymer Polyethylene Furanoate (PEF).

All of these materials can be recycled, says Carlsberg, and claims it preserves the beer’s “taste and richness” compared to a similar product in a glass bottle.

Bottle with polymer liner PEF (Carlsberg/PA)

The company claims that Carslberg’s new product can stay cold longer than its glass, and can also do the same due to the fiber optic exterior.

Stephane Munch, vice president of group development at Carlsberg, describes the product as a “fantastic achievement” and says the company will continue to work with Avantium partners, who specialize in regenerative chemistry and development. developed polymer liners, and packaging company Paboco – who manufactured the outer shell of the bottle – to create developments in beer packaging.

Identifying and producing PEF, as a competent functional barrier to beer, is one of our biggest challenges – so achieving good test results, in partnership with suppliers and seeing the bottles refilled on the line is a great achievement!

“Identifying and producing PEF, as a competent functional barrier to beer, is one of our biggest challenges – so achieving good test results, in partnership with supplier and seeing the bottles refilled on the line is a great achievement!”

He added that the bottle is “100% bio-based off the cap, which is currently needed to ensure product quality”, but there are plans for an updated Fiber 3.0 bottle with a sustainable plastic cap, which is expected. will be delivered in 2023.

The bottle will be tested on eight European markets, including the UK (Carlsberg/PA)

The pilot program will also see the beer giant shift its sustainability efforts to its beer, which will use barley malt grown using fully organic and regenerative agricultural practices with cooperation of barley malt supplier Soufflet.

Other European countries that also order this beer include Denmark, Sweden, Norway, Finland and Germany.

News of the wooden bottle was announced in 2019 and Carlsberg has been working with partners on the design since 2015.

Carlsberg’s global pre-launch pilot program ESG – Towards Zero and Beyond – includes a commitment to zero carbon emissions and a 30% reduction in carbon emissions in the “full value chain” by year 2030.

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