BILLION

he still popularizes the valuation practice that Citizens Advice identifies in its report today as worrying at the best of times.

But as millions of families drift into the cost-of-living abyss they face this winter, nothing is too much for them. Capitalism may be the least flawed method of wealth creation and distribution we have – but it has to be seen as working fairly in order to deliver to the electorate.

Thanks in part to the extraordinary void at the heart of this Government, the emergency plan Whitehall’s best brains should have drawn up this summer has been left open.

The majority will therefore require the private sector to act with self-restraint to ensure that its clients are not victims of suspiciously intelligent activities they may have left when the sun is out. appear.

And out of all of that, punishing loyal customers by finding new business through an endless array of new gimcrack referral incentives has to be one of the most cynical.

Today’s report from Citizens Advice shows that more than nine million adults – mainly broadband consumers – are paying the price for the failure of regulators to handle the whipping.

As summer turns to autumn, and the next energy price cap kicks in and central heating is turned back on across the UK, families will have a crisis plan in place.

They won’t forget which company backed them up when they needed help most – and which company tried to turn them off.

@JonPrynn