TikTok has launched a program to help youth find work in digital and creative industries as part of a plan to tackle youth unemployment and the digital skills gap. The social media platform is partnering with social business charity Catch22 on a multi-million pound scheme, aiming to attract 2,500 people by the end of 2024.

This new plan is targeting young people aged 16 to 24 who are not currently in education, employment or training. It will give them access to up to four weeks of a workability course, as well as a career coach, virtual work experience, mentoring, mental health support and access with a group.

TikTok says an important part of the program will also be encouraging disadvantaged and vulnerable people to learn creative digital skills. Rich Waterworth, general manager of TikTok UK, said that given the video-sharing platform’s overall aim of encouraging creativity, the new plan was an obvious step.

“At TikTok, our mission is to inspire creativity and bring joy. I said.

“But thousands of young people do not have the opportunity or skills to be creative and have unequal access to creative and cultural resources. We are excited to partner with Catch22 to bridge the gap between young people and the creative industries to truly bring creativity to everyone.”

Kat Dixon, partnership manager at Catch22, said: “TikTok is a bright, visionary brand that young people all know well. As young people join digital platforms, they are unleashing their creative power and digital skills.

“This program reaches out and empowers them to turn those skills into exciting career options. As a charity in the digital age, we must constantly relearn how to speak the language of youth.

“This partnership between Catch22 and TikTok sparks a new career conversation. (It) helps employers find new talent and empowers young people to build their future. ”

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